Insights from Blissity
Our official blog with news, technology advice, and proven strategies for your Right to Win.
The GTM Playbook for Startups: How to Go from Zero to Revenue
Launching a startup is an exciting ride. There is the thrill of building something new, the rush of seeing early traction, and the dream of
The GTM Playbook for Startups: How to Go from Zero to Revenue
Launching a startup is an exciting ride. There is the thrill of building something new, the rush of seeing early traction, and the dream of
From GTM Failure to Scalable Growth: How AI Solves the Execution Gap
Every startup begins with a vision, crafting a go-to-market (GTM) plan that outlines their path to success. Investors expect it, founders refine it, and pitch
2026 Go-To-Market Playbook for AI Startups
The year 2026 has been a rollercoaster for AI startups. On one end, heavily hyped companies soared to unicorn valuations only to crash back to
From Zero to 100: Proven Strategies to Land Your First Customers
Landing your first customers is one of the hardest things you’ll ever do as a founder. Your first 100 customers actually matter more than the
Why Founders Need a Go-To-Market System, Not Just a Strategy
You’ve got a go-to-market strategy. So does every founder. But in 2026, the ones who win aren’t just planning. They’re taking action. They’re executing with
Top 5 AI Tools for Sales Efficiency and Pipeline Optimization in GTM Strategies
In B2B marketing, generating leads is just the first step. The real challenge lies in navigating the complexities of the buyer’s journey, where decision-making involves
How GTM Teams Are Integrating AI Tools to Enhance Strategy and Collaboration
The Go-to-Market process has become more challenging with complex buyer journeys, rapidly evolving markets, and the relentless pressure of outmaneuvering fierce competition. For B2B teams,
Transforming GTM Strategies with AI: Deep Insights, Personalized Outreach, and Continuous Improvement
If you think back to how businesses used to approach go-to-market (GTM) strategies, it was all about cold calls, mass emails, and gut instincts. Some
Why Your 2026 GTM Plan Is Dead: The New AI GTM Strategy
Let’s be honest: your current Go-to-Market plan is probably a relic from a time when “AI” was just a buzzword for pitch decks. You’ve defined
Leveraging Corporate Alliances for Sustainable Startup Growth
In today’s startup landscape, achieving a competitive edge is crucial. This boils down to a startup’s unique capabilities and strategic edge, positioning it to outperform its competitors.
10 Unconventional Ways Startups Can Capture VC Attention in a Crowded Market
Early in my career, I read Jeffrey J. Fox’s book, “Don’t Send a Resume: And Other Contrarian Rules to Help Land a Great Job,” and it quickly became a trusted guide during this time.
Forget the Pitch Deck, Focus on What Truly Matters For Securing a Successful Funding Round
In the trenches of venture capital, I’ve seen every flavor of fundraising pitch imaginable.
Driving Continuous Innovation: 6 Lessons for Business Leaders
Innovating is not the same as inventing. Here’s how to stay on top.
How to Win the Internet of Things
Companies which get in the game early, and start exploiting the opportunities of the Internet of Things (IoT) will be the winners of tomorrow. Interview with Martin Tantow (in German).
Building Sustainable, High-Growth Startup Companies
There has been a vast increase in new startups being founded, mainly because it’s easier than ever before in history. An estimated 137,000 startups are founded every day (Worldwide Business Start-ups, Moya K. Mason) while about 120,000 get dissolved at the same time.
Draper University – A Framework of Critical Success Factors for Startup Growth
Martin Tantow talks about how to transition startups to become sustainable, high-growth businesses. Recording from Draper University, San Mateo, CA. Speed/Strength Week, May 2013. Why do startups fail, and what are the critical success factors for startups to succeed.